Making Your Customer Smart

Chris K Leslie

How are you making your customers smarter - even if they DON'T buy from you?

Bart Wilson

I'm a big fan of educating customers.  If done right, you can set the next dealer up to fail.  Teach them how to get the best price, etc, especially if you can compare your processes vs the typical dealership.

R. J. James

"An Educated Consumer is our Best Customer". Sy Syms

Morgan Hardy

I agree with Bart! It's all about educating the customer. The more upfront and honest you are about stuff will bring them back to you.

Chris K Leslie

Bart you are exactly right. I think that is something Mike Davenport has done well for example. Its probably why people come back to him. 

Morgan Hardy

Being honest from the beginning is very important. We all know the customers aren't always right so kindly correcting them and guiding them through the process should earn their trust. 

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