Marketing fatigue

Derrick Woolfson

Each month we all start over as if the last month didn't exist. You get the specials (sometimes 3-4 business days into the month from the OEM, WHY!?!?!?!), and you get your site updated. To then send out the same old email blasts. How do you break the marketing malaise and get creative? I am trying to start doing "A/B" testing on email blasts. That is switching up the placements for call-to-actions, and working on my dynamic landing pages with tags on them. 

Any best practices or ideas you have to get past this marketing malaise? 

Carly Bronikowski

@Chris and @Aimee, how are you adding gifs in emails?

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