Net Neutrality & Digital Marketing

Tori Zinger

The FCC on Thursday voted to nix net neutrality laws, which were enacted in 2015 and require internet service providers to treat web traffic equally. How do you foresee the end of net neutrality affecting your digital marketing efforts?

Derrick Woolfson

This is very concerning. One of the *biggest* concerns is search engine bans. There has been a lot of discussion (articles) on the notion that companies can block engines. For instance, Google could then block Bing, etc. Therefore, smaller companies (such as dealers) could face issues with their web traffic through organic searches.  The other issue, too, (and this could be a stretch) is whether or not an OEM could pay to play. Where let's say one OEM is treated better over the other. This same issue might not just be limited to OEM's, either. I imagine large corporations doing the same thing. Only time will tell. 

Chris K.

Before the net neutrality law, what problems did you incur on the net? None. Except the net neutrality decision was really an attempt to squash conservative voices over liberal voices if you guys want to get deep into the political reasoning behind it. Now after the law is gone, it's going to be the same as before. I'm surprised some of you are in a tizzy about this. For most of you that means no change at all and nothing to be concerned about and there's no reason to perpetuate this phoney controversies around this decision because the reality is couple years back you guys were perfectly fine before net neutrality and you'll be fine again. All good. I've been on it since 1996, and can tell you don't forget that almost every comment opposing the net neutrality decision was a fake comment created by a bot. About 2 million of them to be exact. Maybe we should be talking about why there is 2 million fake comments and almost no real comments from real people!!?

Ted M

Chris K. You do realize the reason we have net neutrality is because the big telecoms were consistently trying to block new competition?  The government had to step in to prevent things like AT&T blocking VOIP,  Verizon blocking access to Google Wallet, and Android tethering AT&T trying to block facetime, and so on and so forth?  The big danger of ending net neutrality is how it will stifle innovation.  Considering how large Cox is in both automotive and as a telecom this could be very bad. Perhaps they flat out block Cox Automotive competitors, slow down competing website vendors, disallow certain traffic, force competitors to pay for access which new innovative companies cannot pay? 

Ted M

Also you got it backwards, the fake comments were in support of the repeal

https://www.engadget.com/2017/12/14/fake-net-neutrality-comments-stolen-identities/

 

Jason Stum

Chris, going back to 2004 the FCC had non-discriminatory principles in place for the Internet which included:

  1. Freedom to access content
  2. Freedom to run applications
  3. Freedom to attach devices
  4. Freedom to obtain service plan information

However as multiple lawsuits arose over the late 2000's, such as the one against Comcast for blocking all bittorrent traffic, it became clear that more stringent policies were needed.

Ultimately the 2015 regulations that the FCC enacted were the formalization of net neutrality principles that had existed for over a decade already. So these snarky remarks that Ajit Pai and others have spewed about the Internet working the same today as it did two years ago without "the rules" are simply nonsense. 

The ISPs stand to gain billions in the coming years with the reigns off, and I highly doubt the end users will see much of a benefit. 

 

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