New Technology Stickiness

Chris K Leslie

How do you build stickiness when rolling out new technology at your store? 

Derrick Woolfson

It is not easy, that is for sure! While it sounds simple, I truly try to build value in the apps/tech items we add to the processes and relieve pain points. The problem, however, is that in order for anything to be successful - everyone has to use it, including the sales managers. As soon as they stop using it, more often than not everyone stops using it. That said, it starts with the top. And instead of focusing on rolling it out to the masses before working with the managers (and not getting their input) - work with them first! Otherwise, it just makes it that much harder for you to both implement and sustain a new feature. 

Martins Ville

A Sales Manager should be able to expertly conduct all dealership operations pertaining to sales, from the BDC, knowing the CRM inside and out, closing sales - not just data entry into a desking tool and sending the rep out to close the deal.

Michelle Denogean

As Derrick mentioned, it definitely isn't easy. We have found that the best way to ensure adoption is to have a champion at the helm. Someone who is process-oriented to onboard, train, track utilization and adjust the process as needed. Here is a blog post I wrote a few months ago on what this person does and why it is important:

Martins Ville

When you make technology adoption a requisite for continued employment, attitudes changes. If your can roll with the ship, disembark. Period. Nobody wants a a few extra anchors

Mark Rask

It sure is hard to  roll it out properly 

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