Online Appraisal Solutions

Jeffrey Byrge
Lol. Ok, so I guess we are all in the same boat? I just need an alternative point of view to get my cranium working..... I don't know if there is a right or wrong answer here. Hopefully, if you have a gut feeling and want to share, that will be good enough for me. Thanks!
Casey Copeland
Jeff, I can't speak to Autotrader's tool, or Edmunds but like you we use BlackBook's tool. We found it to be an increase from KBB's tool. The best reason I have heard from this is many consumers have already ran their trade through KBB, where blackbook offers an alternative value they might not have seen. I have seen some dealers use a combination of a few different options for customers (Example Autotrader with KBB). I can see this being a value and you might pick up a marginal increase in conversion rate. From my experience the monthly costs tend to start decreasing as you look at others besides BlackBook Online.
Jeffrey Byrge
Thanks Casey. I appreciate your feedback!

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