Owners Buying Same Model?

Chris K Leslie
I am wondering if anyone out there has any data showing if an owner of a model is more or less likely to buy the same newer model. Or do they look at something totally different? Do they go from a Cruze to an Impala for example. Or do they go from a Cruze to a newer Cruze? I am able to pull some of this data out of our DMS and CRM but I am curios to see what you guys have too. Appreciated.
Tony Wood
I've seen both sides of the coin. We have numerous customers that will only buy a Camry/Avalon/Highlander/Sequoia/etc. Like Chris said, we also have customers that change because of lifestyle changes or family growth. However, I have had several customers whom have purchased a Camry, only to change to a Highlander, to change to a Tundra, and so forth just because they want something different than what they've been driving the last 2-4 years. However, I see way more of the customers loyal to a specific model than I do the adverse.

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