Only pay per leads we have are through the OEM, the others are a flat fee, which I am not a fan of. If only vendors held themselves to better standards - I would rather pay per lead, but only if the lead has a valid email, phone, etc.
We've actually never done this!
Im finding that their is a ceiling on pay per leads when it comes to quality. The more you buy, the worse they become.
@Chris, is this because you'll have to extend the range around your dealership? What causes the drop in quality?
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Does your store or group still purchase leads through Autoweb or others? If so what percentage of leads are represented by Pay Per Lead vendors?