Pre-Qualified Marketing Mailing

Jason Thomas
I am looking to send a direct mail to customers within a 25-mile radius that are in the market for a new vehicle with a targeted pre-qualified financing offer specific to that customer (that has actually been pre-qualified by a lender). Does anyone know any vendors that can provide this capability or do I just need to make assumptions that are based off of credit scores? Thanks!
Robert Karbaum
You could also look at their currently vehicle: make, model, year, miles, etc. You can paint a picture of those "Due for purchase" as I like to call it.
Shawn Ryder
Is it primarily focused on direct mail? Do you have other contact information other than physical address?
Jason Thomas
Yes, it is focused on direct mail. I'm looking for a comprehensive marketing solution that would allow me or the vendor to target people in the market for a vehicle within a certain radius and demographic and include in the mailing a targeted direct qualified financing offer (vs. a general offer which most times isn't even applicable). We feel that if the financing offer is solid from the start we can increase our closing rates for customers we get in the door. Haven't seen any solutions that can do this so far.

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