Pricing For Dealership Commercials?

Kristopher Wile
Hi folks,I'm researching what the industry norms are for the cost of a local dealership commercial. Would anyone mind sharing what they think is a fair range or what they have paid in the past for someone to create a commercial for them? EDIT: This is competitive research as a video content provider - not as a dealership.
Neale Martin
Should be able to get a simple 30s spot for $1500-$2000 with a local freelancer. As long as you've written the script & picked out a location to shoot, the production & post-production shouldn't cost too much.
mark rask
neale is correct
Kristopher Wile
What would you expect to get from the freelancer at that price point in terms of quality, number of locations, etc?
Jason Stum
Hey @Kristopher, you may want to shop your project around on SmartShoot. You can create a request by filling in the details of what you need to be produced and what your budget is. I haven't used it personally, but it seems to be a useful site for connecting with freelancers.
Kristopher Wile
I've done business with smartshoot in the past and have trouble with their business model since they take a 20% cut of the budget for themselves, which means 20% doesn't end up going toward the product itself.

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