Proper keyword research for your dealership

Aaron Evans

What tactics have you used to discover relevant (and irrelevant) keywords to use/avoid in your dealership marketing? I'm curious to hear your ideas.

Amanda Gordon

I don't have any enlightening info but we created a budget and kept track of what worked and what didn't and adjusted on a weekly basis. We stopped the bleeding early, if something didn't catch quickly we changed directions. 

James  Klement

Keywords are the tip of the iceberg for us, we look at other opt in data such as intent to purchase, what they are looking to purchase brand wise, lease expirations, lifestyle changes and so on. Then multi touch marketing, digital, social, ad display, geo fencing, pulling effective keywords is a simple process for our clients.

Aaron Evans

I appreciate everyone's input! I wrote a blog post here about how to get started or improve your current process. Feel free to take a look!

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