Reputation Management

Lisa Casaccio
I am strongly considering taking my reputation management in house. Therefore, I need to decide what to pay this particular individual. For those of you who have taken this function in house, what/ how do you pay them? Hourly????Salary????etc.....Even a per year figure.
Jason Stum
Hi Lisa, at my last group we had a Community Manager to handle the online rep & social media for all 16 of our locations. She is a recent college grad with a marketing degree and is a salary employee. If you can share a few more details of your dealership/group and review volume, the community here can probably provide you with some good ideas on how to compensate them.
Lisa Casaccio
Jason: i am a single line Toyota store located in NH. We average 94 new and used units per month. I have a girl that has been working for me for about a year as an internet coordinator....keeping website up to date. Looking at and responding to online reviews and working with our various venders on our site presence. I like to promote from within as it builds morale and we are family owned and operated company. She has taken many courses online and done a lot on her own to improve her overall knowledge. She has a college degree in psycology. If you need more info please let me know.
Aaron Blumer
Lisa: As you know, it is a lot of work managing your website, social media, etc. If your Internet Coordinator is up for the challenge, reputation management would generally fall under her job description. There are many options out there, paid and free, that assist in managing your reputation online. You say you are considering taking your reputation management "in house". Does this mean you are currently paying someone to manage it for you? If yes, what are you paying them to "manage" for you? Adding responsibilities to your Internet Coordinator would be A LOT cheaper than hiring an additional person -- even at part-time.
mark rask
We keep our rep management in house.....it works well

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