Sales team posting to our Facebook page

Jason W
What are your thoughts on my sales team "liking" our Facebook page and posting to it? I'm trying to boost interaction with the page and I feel like they can be an integral part. They can be upfront on the page that they are sales, I'm not looking to have them pretend to be outside people who post to it.
Christine Rochelle
I think that's great. The whole point of social media is to put a human element to your brand, so having them post on the page from their own accounts is good. The one thing you want to consider though is to have them use dealership approved accounts. If they are going to use a personal account that if a potential customer clicked through they don't see anything inappropriate or offensive. A good internal social media policy is key (speak to a lawyer about it) and it should be added to your employee handbook.
Lindsey Auguste
I completely agree with Christine. All good points and I would emphasize the human element to your brand. It's adds credibility to your strategy and supports your sales people's reputation as well, providing a platform for them to humanize their work too. As Christine mentioned, you'll want to make sure their profiles are appropriate.

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