Selling Women v/s Men! What say you?

royce dennis
Many sales specialist are failing in this area. I have experienced coworkers, GMs, and Dealer Principles continue to insult women buyer's with DUMMY selling techniques. How are you selling the sexes? Do your men get the "Transparency" and the women get the "Fluff" ? What's your couple approach? I see old timers focuses on the men. Not including or directing the "SELL" at the wife or girlfriend.
Lauren Moses
There has to be a happy medium. As a woman I feel like I connect with the women better because we tend to focus on some of the same things. We don't worry so much about it being a diesel or gas engine in a "Big Truck", we worry about is it going to have the space and convenience to haul everything we need it to, including people. And yet, you have some women that can "speak truck" better than some men. With every people that walks on the lot or calls in, you have to find out who the decision maker is and tailor to that person while still including the other. You don't want to risk insulting either of the shoppers because you only talk to one. As for the "Transparency" and "Fluff", as a consumer why can't I just have "transparent fluff"?
Neale Martin
I say treat everybody equally. If you encourage your sales reps to use gender stereotypes in their sales approach, they're going to make poor assumptions that could cost them a sale. The rule of thumb should just be 'playing it by ear'. There's no one technique that will work on all women, nor is there one that would work on all men. It's taught to never judge a person when they walk onto the lot based on their appearance. Gender should be included in that philosophy.
mark rask
This is a huge deal....a large pct of purchases are influenced by women
Anne Fleming
As showcased in the 2015 US Women's Car Dealership Report 'trust" and 'respect" are the top reasons a woman buys from a sales associate, regardless of purchasing with or without her partner. Good EQ's are an important ingredient in selling to all customers, especially women: Listen, Ask, Support...and have a 'Don't Interrupt Policy'. Also, while design is important, women can take a more utility-minded view towards her vehicle - so appreciating and understand that while she is with her spouse/partner can assist. If she feels placated or patronized she will walk and take her business, and residual business elsewhere.
Sheri Hudspeth
When I was Sales, 9 times out of 10 male customers did not want to talk with a woman about 3500 Dmax Diesel Trucks. Even though I was #1 salesperson in the store with plenty of product knowledge I found it better to turn these deals to guys. Sadly the sexisim still exists in Northern CA. For women we have a program called Chevroladies that allows a woman shopper to make a appointment to work with a female sales associate or female sales manager. This allows a transparent sale and has been very helpful for women who are in the "information gathering stage" and reduces the back and forth. Some women do feel more comfortable working with other females and at our store we can accommodate that. As a Manager of 14 sales MEN I make sure that our guys treat men and women equal as usually the woman is the primary decision maker in the purchase. I have gone to dealerships with my husband looking for a car for myself and the salesman ignores me and only talks to my husband even after he said the car is for me. I have been on this end of the sale and it is not right and makes the female buyer feel unimportant. Make sure to treat all parties present as VIP's no matter male or female it is 2015 not 1950.

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