Should you optimize your 3rd party vehicle listings?

Robert Karbaum
One of the easiest things I recommend (and it seems to be the most difficult for dealers) is to use non-automotive language. Avoid acronyms at all costs. I know we love them in the automotive industry, but customers don't always know A/C, PB, MT, AW, ABS, PW, PL, AWD, etc. Also, saying CLEAN and LOADED can sound like a dapper drunk. Most importantly, DON'T USE ALL CAPITOLS. IT SOUNDS LIKE YOU ARE SCREAMING, AND BELIEVE IT OR NOT TYPING IN ALL CAPS IS HARDER TO READ. LOOK IT UP. :P

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