Social Networking and the election

Michael Sweigart
The Internet had a Major affect of the election, in particular social networking. Cspan this evening had a great segment that is linked to below, and I've highlighted the timeframes so you can zoom right to the good stuff. It is a monumental event to have this much money invested in the Internet with these campaigns, and how differences in the spends may have affected the outcome. The Cspan video is here: http://www.c-spanarchives.org/library/i ... &clipStop= Check out 46 minutes where Dean mentions how they used credit card data to predict voter's decisions based on purchases made. Now that's data mining! They know your purchases, your preferences, and based upon your magazine subscriptions, shops, money spent and debt owed, they have a good idea who you will vote for. I believe they stated 85% accuracy. I wonder if there is an au

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