Successful Facebook Ads

Steve Devereaux
Does anyone use facebook ads to build their facebook fanbase? What radius of the dealership do you set your ads to? How much do you pay per click? How much money do you put into it? Is it effective?
Eric Miltsch
Steve, Good question - one that's asked often. My answer: NO! Why pay for something you can acquire for free by contributing killer content to your fan page and interacting with them? Pictures, blogs, videos, questions, polls, infographics - anything to entertain & inform. Think of any company fan page you visit (other than your own) Why are you a fan? Was it from an ad? Or was it from the content itself and how it pulled you in? I'd be more excited about the opportunities to use the same funds for FB ads geared towards driving service activity, new employees or finance applications. I've shared my thoughts here before o this topic & I'd like to hear what others have to say as well...

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