Tired of YouTube Recommended Videos?

Andrew Myers
This is a question that we get asked a lot (as video vendors) - You have a customer on your site watching a video but when the video is over a bunch of videos that are unrelated to your business show up, and ruin the party... This is actually a very easy thing to fix, there are actually several solutions available to choose from to make sure that you are not showing a competitor's videos at the end of your videos. The first can be effective if you like the recommended videos element but wish that more of the videos that are being offered were your own. You can pick a keyword that is related to your dealership that NO ONE else is likely to be using. For example if you are Evergreen Ford, from Seattle Wa 98103 you might take the keyword "Evergreen98103Ford" -- this keyword is unlikely to used in other videos meaning that by placing this keyword at the beginning of ALL your other content, you will be telling YouTube that these videos are related to each other in a very specific way. This will not be a PERFECT solution but will help you get the right videos to show up. The second two options are covered in this video: (https://www.facebook.com/l.php?u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DXoDYXNw_9GQ&h=VAQGk-GAC) and are: 1. You can actually turn the recommended videos option OFF when you are composing your embed code right there in YouTube. (as shown in the video) 2. You can add an annotation that will link to another video of yours that the customer should watch. A normal annotation will pop onto the screen while the video is playing, however you CAN pause the video when the annotation plays. This is a very effective way of ending your video with a frozen image, while giving your prospects the opportunity to choose another videos of yours at the same time. Hope this was helpful, if you have any more questions about using video effectively contact me here on DrivingSales!
Robert Karbaum
I'm going to try this out tomorrow. Can you show us an example of the keyword solution? Seems too easy to be true. My apologies, I'm always skeptical when it comes to Google.
Andrew Myers
Without putting too much time into looking, here is a rough example above of a company example video of ours at What's Next Media. (http://www.youtube.com/watch?v=POxInuaUpZw) We do a MUCH less specific keyword (whatsnext620 I think) and in my example here -- our channel's videos loaded 7/12 of the videos shown at the end of the video when it was over. I think some of the other videos will actually load differently for each user no matter what. Like I said originally option#1 is not a perfect solution if you want it to be ALL your videos showing up... The other two options work very well well to just HIDE the recommended videos outright! And there is always this if you do not want to offer no recommended videos...(this is from Magic Toyota - Peter Chung) http://www.magictoyota.com/about-video/ The main video on that page is an introduction video that shows off all the "other" videos that Peter has produced for his store. We do this using some tricky graphics and Google Annotations -- Annotations are a GREAT way to direct the traffic to YOUR content only, (and in a meaningful way) If you don't like the options to hide the recommended videos and would rather recommend your content every time this is a great way to do it. You can also just pitch to ONE other video, at the end of each of your videos and this works very well also.
Robert Karbaum
I just did a test from up here in snowy Toronto Canada, and it appears not to work. All 12 of the videos appear to go to random destinations from CNN to Expedia, to Chrysler Group LLC, etc, etc. The second example works great though.
Andrew Myers
It is possible (entirely unsure here...) that it would take at least 24 hours to take hold if you just made the keyword changes. I am sure that this works at least a little... and the more you add funky keywords that are exclusive to your videos - the better it works from my experience. I like the other options better. It's easy to stop, and if you want them to see other videos, you might as well just add it in with annotations.
Larry Schlagheck
"The Robert Karbaum" chimes in. So glad to see you my friend. Hope you're well.

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