Tis the Season

Joey Little
It’s that time of year when many businesses do something charitable in their community. From Toys for Tots to Blood Drives, it seems that everyone is trying to do something to help out locally. A dealer group I consulted in the past always had a "Toy War". They collected toys for Toys for Tots at each of their individual rooftops. They made it a challenge between the different stores. After about a month of collecting, the store that collected the most was considered the "Toy War" victor and that store would get the traveling trophy plus and awesome incentives. The radio, print and television advertising that helped brand the "Toy War" really put the dealerships in the community positive spot light. What are some of the things your dealership is doing this year?

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