Toyota tightens ropes on PPC, microsites & digital strategies. What are you doing about it?

Arnold Tijerina
it's waaayyyy bigger than just digital, Eric. It's crazy. Ive been analyzing it all day.
Eric Miltsch
Please share what you find out - especially as it involves the off-line activities as well!
Bryan Armstrong
As a former Toyota Dealer that had great success utilizing these methods, I'd love to hear what their doing. Please keep us updated Arnold.
Sarah Udelhofen
Toyota came out with a whole bunch of crazy social media guidelines a couple of years ago as well. As long as you are compliant in your search terms (no guerilla SEM you should be fine!) But things get crazy with them & they are always contsantly changing. I would be interested to know if they are changing compliance guidelines for SEO/SEM.
Joe Schwartz
We have not run into this yet, but we are just beginning a social campaign for an OEM dealer client. Does anyone know whether Toyota has published anything that we should be aware of?

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