Trigger Leads, BK Leads or On-time Leads?

Shawn Ryder
from a marketing perspective - who are the lead providers and what sort of information do they provide?
Lisa Bundy
Shawn, Lead providers are just sellers of data whether that data originated from an internet inquiry or thru a credit bureau inquiry. I personally like those from credit bureaus because they are real shoppers that are in the market right now not those who are just looking. I also like bankruptcy leads when paired with a finance source that likes these. With the influx of sub and non prime buyers these are the best candidates for this type of lead, they are also a better value if your dealership has the inventory and personnel to close the sale with. I have found that most sellers of data are just resellers (they purchased from a channel partner) or in the case of internet leads they purchased off an lead selling aggregator such as pingpost or lead exchange, the problem is that sometimes a lead is sold multiple times by multiple sellers, I can give you some sources offline if you are interested.

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