Using Urgency to Speed Up Decisions

Michael Roemer
Lots of eCommerce and travel sites create fear of loss/a sense of urgency really effectively by notifying visitors of low stock or a limited availability of rooms/tickets etc. I'm wondering if any dealers out there use this same tactic with your inventory. If you've got a vehicle that a lot of visitors are browsing and asking to test drive, are you notifying your shoppers so they feel the 'urgency' to make a purchase decision?
Sheri Hudspeth
We use that in our print ad's. 1 left at this price, 5 left at this price etc.
Michael Roemer
@Sheri that's great do you use anything like that on the digital side? Like disclosing how many visitors are viewing a particular VDP?
mark rask
We are moving to this on the digital side. I will let you know how it goes
Kurtis Hicks
We have our site VDPs try to create urgency. Its a newer feature we have added and we are converting similar to when we didn't have the feature. It will say something like the following: "8 others viewed this vehicle in the past hour! Only 10 left! "
paul lynch
We show this with a counter on our vdp landing pages on our Dealer Inspire site. It tallies all the people who have clicked on the vehicles since stock number inception.

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