VDP, Click through rates, % conversion, etc etc etc...

Anyone have data on VDP and click through rates? if I had 340 VDP's which is a click through rate of 5.15% from my search results what should be my conversion to a email or a phone call?
Grant Gooley
Ive seen 2 - 4% on average. It would totally depend on a few factors. Merchandising, pricing, specials on that vehicle, specs, vehicle story. Your VDP's will get much better conversion if they are merchandised really well!
mark rask
i agree with grant
got it. thank you
Al Matani
MUST READ! Conquest Email Research Report: Transparent -VS- Opaque Auto Email Campaigns This report, by Brian Pasch from PCG, outlines how to inspect your Conquest Email traffic in Google Analytics. It also provides a ton of detailed information to help determine Transparent -VS- Opaque email campaigns. We are proud to announce that CityTwist was mentioned as being "a leader of email marketing transparency", sending normal traffic which converted to form submissions and phone calls. READ THE COMPLETE REPORT HERE: https://www.dropbox.com/s/jkfc8uy1t8vt7i0/PCG-Conquest-Email-Marketing-Report.pdf?dl=0 CityTwist is mentioned on pages 38-39.

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