What does Canada’s Anti-Spam Legislation (CASL) Mean?

Shawn Ryder
Have you heard about Canada's Anti-Spam Legislation (CASL) yet? The new laws take effect on July 1, 2014. It's time to get prepared.CASL applies to commercial electronic messages (CEMs), which can be emails, text messages, voicemail, some types of social media messages, etc.). A CEM is a message that has the purpose of encouraging the recipient to participate in a commercial activity. For example, a CEM might advertise or promote goods, services, a company or an individual. A CEM usually tells the recipient to call or click to participate. I have been contacted by a number of dealers and have put a process in place for them to ensure they are all set (automated to send out and track results). Are all dealers seeing this as a high priority? Here is an overview: http://shawnryder.com/canadas-anti-spam-legislation-casl-mean-dealership/
Grant Gooley
I would love to know more about this as well! Please keep DS community updated if someone has some inside info.
Shawn Ryder
Thanks Grant! Here is a whitepaper that I put together with information and outline of the process we use with dealers: http://shawnryder.com/automotive-marketing/canadian-anti-spam-legislation/
Robert Karbaum
I've spent the better part of 3 months studied this legislation. I can answer any questions. If you are just starting now, better set aside the rest of the month to get everything in order. Especially for you Gools, that's a lot of dealers :P
Robert Karbaum
Also for any American's reading this: you're cool. None of this applies to you. You can spam us til the cows come home. It only governs businesses within Canada, that have their servers within Canada, sending to Canadian addresses. The spirit of the law forgot to target where the majority of "Spam" comes from; outside the country.
mark rask
Good comments Robert!

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