What is the most important component of your search strategy?

Bart Wilson

I know this is a loaded question, but if you had to pick one component that is more important for your success in search, what would it be?

What are you focusing on in 2019 to improve search performance?

Roger Kalinowski

Definitely a loaded question for sure Bart.  We've utilized Google Search Console pretty heavily in our strategy and utilized much of the analytics there into other aspects of our marketing efforts and tactics.  I put together a marketing guide that I will be further extrapolating on in further blog posts but may be of help to others.

What about you?

Bart Wilson


How does local search figure into your strategy?

Also, it seems that there are fundamentals that really don't change and then other "trends" that dealers can capitalize.  What are some of the emerging trends that can lead to early wins?

Mark Rask

I will have to mull this question over 

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