What is Your Top Referral for Traffic?

Derrick Woolfson

In reviewing our analytics, one of the top referrals for traffic to the website is our CRM, which offers that our customers are clicking the links in emails & texts. What is your top referral for website traffic? 


Karen Ann

Ours are our group landing page, our Lincoln site and then our CRM.

NOTE: the CRM campaigns we've tagged with UTM are not included in referrals.

Amanda Gordon

Ours just became our SEO and then CRM, and then Car.com

Derrick Woolfson

@Karen - we have a lot of referrals from the group page as well, BUT - do not have messaging on it - I am still trying to figure out how to add those services as each store uses their own CRM. @Amanda, nice! Cars.com is a huge referral for us too! We are pleased as well given that DealerRater is now apart of cars.com! :) 

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