Where are your Advertising Dollars Spent?

David Tokarsky
I have heard of a few different recommendations as to how to spend your advertising dollars. I would like to know specifically the PERCENTAGE between DIGITAL vs. TRADITIONAL. Should it be 70% Digital and 30% Traditional? I understand the breakdown will vary with markets but I would love to hear from you all. Thank you and Happy Holidays!
Linda Loepker
We are a small dealer in a rural area - people love reading the weekly, small town papers. And they are great about running press releases! So, we are opposite of the recommended percents, but we are slowly inching toward more digital.
Robert Karbaum
Advertising should match media consumption rates. Advertise to where your customers are consuming their media. Simple. No guess work. http://www.statista.com/statistics/270781/average-daily-media-use-in-the-us/ http://www.statista.com/statistics/276683/media-use-in-the-us/
David Tokarsky
Robert thank you again! I had no idea when I dove into this website that it would help this much finding out so much information from successful professionals such as yourself. Time well spent as I learn to be great at this business from the ground up!
Robert Karbaum
No problemo!
mark rask
Thanks for the tip Robert

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