Why Buy ideas

Bart Wilson

What are some of the ways you're communicating your "why buy" messaging?  How are you differentiating your dealerships?

Drew Bettiol

I would say customer testimonial videos are a good one to have on the site for shoppers to see.

Mark Rask

We do a lot of testimonial commercials 

Bart Wilson

How easy is it for you to get testimonials?  What's your process?

Mark Rask

we are constantly soliciting them 

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