Brian Solis: Defining the Customer Experience

Tori Zinger

One of the coolest things about DSES is that it is never the same event two years in a row! There are constantly different speakers, different topics, and insights about new and upcoming industry happenings to help put attendees in a position to be ahead of the competition. 

Here's a highlight from a past DrivingSales Executive Summit.

See you in Vegas!

Dealer Guy

We've made the jump to Material Design... it's clean and it's breathtaking,  light and I think a websites UI is a huge attribute in helping define what your customer's experience will be like. For us, we must pay attention to mobile - a scant 10% reduction in bounce rates, could increase net internet sales corresponding a 10% rise.

With a well-designed UI, bounce rates fall, lead opportunities to rise.

Mike Cartwright

Thank you for linking the short clip, Tori.

It took us months to define the customer journey/experience that we want to provide. From acquisition, nurturing, closing, and maintaining customer relationships—we really focused on the details. But in general, there are two words that define the experience we wish to provide: quick and easy. Our response must always be immediate and the process should always be easy for the prospects/customers.

Tori Zinger

Mike, you've broken it down simply but perfectly.  That's what customers want!

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