Can advertising/marketing/PR fix bad design?

Aaron Schinke
The problem is -- the design IS part of the marketing.
Tommy Bay
@Aaron - you're totally right. Apple's the obvious example of that. I think credibility / brand should factor in here as much as the advertising. Regardless of what Apple's next release looks like, people would buy it. There's trust there. Ford currently leads the world in brand loyalty (according to polk.com) - I'm guessing a great marketing effort by Ford to sell an ugly or poorly designed car has a much better chance than, say, an eye sore from Mazda.
Max Katsarelas
I agree with you about the creditability and brand factor. BUT, who would have thought Chrysler was even a contender before that Eminem Super Bowl spot? A light refresh on the 300 and Sebring turned around the company thanks to killer advertising.
Aaron Schinke
Tommy - I agree, but I think design has a LOT to do with credibility too. I don't think Apple has nearly as much credibility today if it weren't for their ridiculous designs. Both externally and UX... Max - I see what you're saying, but I don't think Chrysler had a design problem, they had an identity problem. They solved that with the "Made in Detroit" campaign which I think is actually consistent with their vehicle designs.
Max Katsarelas
I disagree. Chrysler, at that time, did have a design problem. The 200 was a modified Sebring which was basically the joke of its class. The 300 they were peddling was the same 300 they were selling forever except it had some nicer headlamps.
Kody Alan
PPC and SEO are the matches made in heaven. When these are augmented together would yield profound results. But a bad design cannot be fixed with such efforts. It may work for shorter period but in the long run it has to find its other avenues.

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