Custom DMS


Has anyone here, or does anyone know another dealership that has attempted to build their own custom CRM? If so, were they successful? How much did it cost them? 


Apologies, I meant DMS not CRM..

I've seen--and have used--a custom-built CRM, but no, I've never seen or heard of a custom-built DMS for a dealership.

Mark Rask

I have not 

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