DealerTrack Launches ‘OpenTrack’ Program to Integrate Third-

Matt Watson
So one of the big announcements at NADA is that Arkona has completely opened up their web based DMS to third party integrations. The integration is very affordable and provides complete access to the dealer's data for virtually unlimited uses Most dealers deal with probably 10-20 or more third party vendors who need access to their DMS data for inventory, F&I, service, parts, accounting, you name it. So is having an open platform that doesn't charge the dealers or vendors much for all these integrations one of the most important features of a DMS now? Ultimately the dealer gets passed the cost of all these integration fees with all their third party vendors. So maybe the low cost of integration and open platform is one of the most important DMS features these days? <a href="http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20090124005009&newsLang=en" target="_blank">View Press Release</a> <b>What do you guys think of this
Jared Hamilton
Matt, I didnt have time to check out the link but I think anytime a large solution provider like dealertrack can open up their system to third party solutions its a good thing. It drives me insane when good vendors refuse to work together so a dealer is left to choose between what would be the best combination of products and not be able to work with a solution that they find extremely valuable. I remember the one vendor in particular, I was looking to potentially switch their DMS system. I met with them and use of their DMS MANDATED that I would only use their CRM, they refused to integrate with anyone else. I told them no way, I was extremely pleased with the CRM provider I had, and after looking at their system it confirmed my choice even more. I about laughed their salesman out of the dealership because he was giving me some spill why they are so good they can demand 5 year agreements minimum with dealers and mandate CRM usage with DMS... that was the last I heard on them thankfully. Long story sh
Matt Watson
The whole deal is, the DMS provider can not be the "best in class" provider for everything for the dealership. Even if they have a "good" CRM (for example), it probably isn't as good as the BEST, because that isn't what they focus on. So if I was a DMS provider, I wouldn't want to lose my DMS business because I refuse to allow my customers to use other "best in class" providers.
Danny Cannady
NOTE: No dealer experiece I agree that finding an All-In-One package that is 'Best' in all classes is impossible. I'm trying to do that at this momment. In regards to integration, my take on this: two way integration/real-time. How you feel that real-time is critical? I get much feedback from accounting and so on. As far as, DealerTrack (Arkona), they are parterning with Advent Resources for the F&I and CRM piece because they recognize that someone does it better than them.
Matt Watson
Real-time DMS integration is extremely critical for a CRM. I've never even heard of Advent CRM.
Danny Cannady
Check out this Advent CRM Power Tool in their Dec. newsletter: http://www.adventresources.ca/admin/new ... Dec_07.pdf It's the second page on the top. On a recent contract they sent us, it is listed as Web CRM. We are not using them, but are considering. I noticed that there is not much on their website.

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