Have You Heard of the Consumer Perception Rating?

Jason Stum
I just discovered Consumer Perception Rating a couple of days ago and thought I'd share it here. http://consumerperceptionrating.org/ CPR analyzes dealerships individual review scores from across the web and measures how consumers perceive dealership reputations. After aggregating all of the scores from across the web, a dealership is then assigned a numerical score between 1-100. A dealership with a score of 85 or higher has "demonstrated a commitment to excellent customer service and consistent consumer satisfaction". Go to the website, enter your own dealerships and see what your score is. Is this a tool that you'd find useful for an at-a-glance reputation overview?
Clint Jones
@Chris Micra I just checked ours too. I don't know how the scoring is done, but I found about the same thing you did. All perfect reviews with an 88% Consumer Perception Rating. I think you are right, that customers that did not purchase are weighing on the score. I don't personally have a problem with that. Customers that visit the store and do not purchase SHOULD have an impact on our reputation. The truth is, customers that did NOT purchase from us are the best survey we can get. This is the customer that can teach us how to do better and teach us how to sell more cars. Wonder how long we have to wait for our phones to start ringing from Consumer Perception...offering us the opportunity to pay them for something?
Taylan Yu
No love for Canadian Dealers :(
Jason Stum
Had a call with the kids at CPR and here's some additional info. - CPR is operated by eXtéresAUTO as a separate entity. - The site updates reviews for your dealership monthly, not daily - All reviews are weighted differently i.e. a Google review counts more than a Yelp review - Most of the traffic that lands on CPR comes from search queries like "ABC Motors Reviews" - You can claim your own dealership pages and edit/update info if needed - If you claim your dealership you can embed the CPR widget on your website (ex. http://graingerhonda.com/Default.aspx) - There is no cost to dealers to claim their pages, nor is there any revenue model in place. It's simply a value offering to dealerships and consumers at this point in time. Hope you find the additional info useful. If there's any other blanks you'd like filled in, I'll see what I can turn up
Lee Kincaid
I've got to say from a consumer's perspective I like the premise of the site. However it does appear to be missing the reviews from the dealers website and while the ability to add a review widget is great. All CDK sites and most likely everyone else already has a widget to display the reviews captured from the OEM programs.
Clint Jones
I really didn't say this in my previous post, and I should have. I also like the basic premise of this site. I think that the consumer should be entitled to a site like this. I don't like the fact that we have Google Reviews, Yahoo Reviews, Cars.com Reviews, and reviews on our own website...but the only ones that show up are the Cars.com.

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