James Lawrence 'The Iron Cowboy' First To Bike Mt. Kilimanjaro

Andrew James

You know the story of the Iron Cowboy James Lawrence? The DSES 2018 keynote speaker completed 50 Ironmans in 50 consecutive days in all 50 states, which is a huge accomplishment in itself. In 2017 Lawrence set another audacious goal for himself– to summit 19,341 feet of Mt. Kilimanjaro, and to be the first person ever to do this on a mountain bike.


Lawrence said his mind was the secret weapon to dealing with the physical challenges of this adventure:

“Dear Kilimanjaro,

You tried to throw everything at me. You tried to stop me. You tried to break me. You tried to steal my spirit. But what you didn’t know is that I have control over what I think and how I handle your adversity. Attitude is everything, and it’s up to me. It’s my decision. I chose fun, adventure, memories, friends and good times regardless of your ruthless agenda.” (fezzari.com)

What's a challenge you're dealing with right now?

Sherri Riggs

DANG. I'm excited to hear his keynote!

Greg Wells

Nothing compared to climbing a mountain on a bike!

Mark Rask

This guy is awesome! He came through my home town of pensacola on his 50 tri tour.....I actually did a run with him then

Unbelievable! The mind is a very powerful thing!

Mark Rask

He has an amazing story

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