Online New Car Pricing- Are You Stacking Rebates?

Jeff Collins

Are you stacking rebates in order to make the price of your new vehicles seem more attractive or competitive? In the example below this dealer has chosen to stack the rebates because they feel it's necessary in order to stay competitive in a market where this is common place. It's the old excuse "That's what everyone else is doing". 

Is this effective? Does the tactic of stacking rebates sell more cars? In the 2nd example the dealer has clearly broken out the dealer discount as well as the universal rebates demonstrationg how they arrived at their online price. Also note that in the 2nd example the dealer has clearly displayed other "Conditional Offers" that are available. I want to hear your thoughts, frustrations and/or experiences with this type of New Car pricing.

 

Mark Rask

We are going to try stacking all of them this month 

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