WardsAuto Article on Millennial Buyers

Conor Bergman

Hey all, I recently wrote an article on WardsAuto about the importance of technology in CX, particularly when attracting millennial buyers. Here's the link, I'd love to know everyone's opinion on the topic!

http://wardsauto.com/dealer/what-it-takes-sell-me-cherry-red-coupe-or-sensible-sedan

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