Carlos vs Elon

Amanda Gordon

Carlos Ghosn, CEO of Nissan-Renault-Mitsubishi is becoming a front running trailblazer on the autonomous forefront. As we all know Elon Musk has his eyes set on the prize. Which company do you think will lead and be the first to roll out a line of driverless automobiles? 

Derrick Woolfson

This is a great question, @Amanda. It is no secret that Nissan is the OEM where "innovation excites" (or so they say). That said, in looking at the demographics of their customer - I do not see this being a widespread interest? What is fascinating, though is that even Tesla has yet to be profitable? It could be due to their steep price point.

Mark Rask

I hate to say it but prob musk

Amanda Gordon

So in all honesty I had never heard of the Nissan guy until I was doing some industry insight. I would say Elon has certainly got the branding piece down. 

Derrick Woolfson

@Amanda, for sure. They have not just created a brand image, but a lifestyle image.

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