Employee Pricing in 2020? How out of touch are the OEMs?

Bart Wilson

I saw ads for Chrysler and GM employee pricing at the end of December. I've talked to a lot of dealerships who are making healthy margins to offset the fact that they are really low on inventory.

How out of touch are your OEMs? Do they understand dealerships? I know they're trying to hit sales objectives, but to do this at the expense of dealership profitability?

 

Randi DeSantis

I think we're lucky because imports- at least the brands we have here- are less likely to have these offers. The low financing rates have been a great incentive for our customers- I know we aren't making as much on those- but it has kept us selling cars. 

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