How are you using video?

Bart Wilson

Are you leveraging video as a way to demonstrate the knowledge of your sales staff?  How about in Fixed Ops?

Mark Rask

We are starting to use it more 

Derrick Woolfson

@Bart, we are working on a plan of action to use video for fixed-op's, specifically regarding closed RO's. The customer will be sent an email w/ a personalized video asking them about their experience. As for who receives the video, that will be based on declined services, etc. While we do send 'triggered' email campaigns w/ coupons, and do get decent results, I am curious to see if by adding a personalized email that notes the 'importance' of the services declined, that we would see increased engagement. I will be sure to post any results once this has been executed. 

Bart Wilson

That's a solid idea Derrick.  Can't wait to hear the results.

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