new car pricing

mark rask

How are most of you pricing new cars on your website?

Patrick Halleen

Mark, For years we priced our cars at invoice less all factory incentives. We have recently switched to pricing at MSRP less all factory incentives and couldn't be happier with the outcome. Our volume has not decreased and new vehicle front end GP has increased several hundred dollars per copy. 

Most dealerships I work with price at MSRP less all factory incentives.

@Patrick: Interesting that you guys priced at invoice! What was the reasoning behind that?

Patrick Halleen

For years we were a single point operation with a lot of close by competition. Our thought was being the lowest priced online with new vehicles had been the key to our success. It turns out that was not the case, I have spent time training my team to sell the car and themselves rather than a payment. 

Chris K Leslie

I've been using various matrix's based on Make/Model/Days in Stock/Market 

So basically I would apply a percentage off msrp depending on the various factors above. 

Ty Bullard

chris

do you mind sharing that matrix with me on how you price? 

 

Featured Masters

No members found

New Car Leads Products

93%  Recommended Recom'd 196 Ratings
Company: CarGurus
94%  Recommended Recom'd 76 Ratings
86%  Recommended Recom'd 22 Ratings
96%  Recommended Recom'd 135 Ratings
Company: Cars.com

 Rate a Vendor Give feedback in three quick steps

Select a Vendor & Product
Can’t find what you're looking for?
Add a Vendor  or  Add a Product
  •  
  •  
  •