Would you outsource your New Car leads to a Virtual BDC?

Mark @ Autobahn Academy

Have you or are you currently outsourcing leads to an outside BDC? Is it working for you?

Derrick Woolfson

I tend not to be a fan of virtual BDC's. We tried it in my last group, and we came across the following issues: the BDC agent is not on site and does not know the inventory status, miss-communication between the customer and BDC Agent (they don't know the policies), Appointments were not booked consistently, and the quality was not always the best - i.e, we'd call the customer and they said "I said I might come in. I did not set a specific time." 

This is not to say that all Virtual BDC Agents are bad, but if you do use one I would make sure to set clear expectations with the service you are using. This way you are on the same page. And it is a two way street, the dealer is just as responsible for checking in with the agents to see what is going on. 

Mark Rask

Prob not

Suggested Discussions

Featured Masters

No members found

New Car Leads Products

91%  Recommended Recom'd 102 Ratings
94%  Recommended Recom'd 490 Ratings
Company: CarGurus
100%  Recommended Recom'd 34 Ratings
Company: AutoLoop

 Rate a Vendor Give feedback in three quick steps

Select a Vendor & Product
Can’t find what you're looking for?
Add a Vendor  or  Add a Product
  •  
  •  
  •