A/B test for used car listing

Gary Sanders
Has anyone ever done an A/B test on Auto trader or Cars.com and experimented if you did a live “flip” video versus the slide show of the photos? Did your VDP’s increase? More Calls or Emails? Was it a faster inventory turn? If you have not done the test, what results would you predict? I may have to take six-eight random cars in inventory and give it a try. I’ll let you know what I find. Is anyone doing it full time now? Did you reduce the number of photos and add the video?
David Ruggles
While your at it, put a compelling payment, balloon or lease works best, with full legal disclosure on half of them and see what happens.

Suggested Discussions

forum  Start a Discussion

Featured Masters

No members found

Used Car Advertising Products

0%  Recommended Recom'd 0 Ratings
0%  Recommended Recom'd 0 Ratings
Company: CarGurus
0%  Recommended Recom'd 0 Ratings
Company: LotLinx
0%  Recommended Recom'd 0 Ratings

 Rate a Vendor Give feedback in three quick steps

Select a Vendor & Product
Can’t find what you're looking for?
Add a Vendor  or  Add a Product
  •  
  •  
  •