A/B test for used car listing

Gary Sanders
Has anyone ever done an A/B test on Auto trader or Cars.com and experimented if you did a live “flip” video versus the slide show of the photos? Did your VDP’s increase? More Calls or Emails? Was it a faster inventory turn? If you have not done the test, what results would you predict? I may have to take six-eight random cars in inventory and give it a try. I’ll let you know what I find. Is anyone doing it full time now? Did you reduce the number of photos and add the video?
David Ruggles
While your at it, put a compelling payment, balloon or lease works best, with full legal disclosure on half of them and see what happens.

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