Cargurus unfair Price increase %100

Matteo Batelli

Hi Folks,

Received an e-mail from Cargurus for price change beginning on Sep 1st. We are a small independent dealership and holding 60 car inventory. They increase the price %100 what we pay right now.

Did anyone faced same issue ?

Tim Scoutelas

Not the first time I've heard this Matteo.  Consider taking that spend and investing in SEO for your own site.  It's way more valuable than anything else on the web today.  

Dan ElDoueihi

CarGurus has been doing this since day 1. I take it this is your first renewal.  Tell them to shove the renewal on their rear end and they will contact you repeatedly every week with a lower price.  Also don't forget that there are other options. Carfax, cars.com, autotrader, truecar, offerup, letgo, Facebook marketplace, craigslist,etc.  Diversify your sources so you're never forced to one source.  I have been with CarGurus for 5 years and they just hit me with an outrageous renewal.  I told them to go screw and I ended up getting a $21 increase at the end of the year.  Keep in mind Autotrader was number 1 in 2009 and they tried the same games CarGurus tried and that nearly destroyed them. CarGurus is trying the same game with a variety of useless products.  Tell them to go screw and watch them crawling back.  DO NOT agree to the initial terms, they will always come back with lower rates. You are the customer and they have shareholders.  If you have any questions, feel free to message me.

Matteo Batelli

This is our 5th renewal and they were doing the same every time. This time they came up with %100 increase with is unethical. We advertise everywhere but none of the providers did that much increase. Either they will lose us or we will continue with no price increase. We are ready to cancel. 

Matteo Batelli

Update:

I called our Account Rep and spoke about the disappointment about the double price increase. He mentioned about the discount and then he came back with %10 of the increased price. We sent a cancellation before September 1st. He doesn't even send an e-mail to keep us on the board. I've never seen a vendor comes up with %100 price increase.

Dan ElDoueihi

I bet they will call you by the end of the year because they'll need to meet their quarterly goals.  There are other sources aside from cargurus for 3rd party sites.  Cars.com, Autotrader, Truecar, Carfax, Letgo, Offerup. Craigslist, Facebook Marketplace, eBay are all alternatives and I bet you they are all going to be cheaper than Cargurus.  You can probably get multiple sources for the same price you were quoted with Cargurus.  At the end of the day they will call you back and give you a better offer.  Also, keep in mind most customers browse multiple sites before deciding.  I find over 75% of my customers browse 2+more sites before deciding on vehicles.  Also, our cargurus tends to give us the lowest closing ratio as most of their customers are solely price oriented.  It may get you the most phone calls, but it probably gets you a lower closing ratio.  If it gets you 100 leads and you close on 10, that gives you a 10 percent closing ratio.  If cars.com gets you 20 leads and you close on 10, that's a 50 percent closing ratio.  Most dealers I have spoken to all tell me that Cargurus is great at keeping the sales people busy, but it doesn't create the most profit.  Shop around, try other products and never rely solely on 1 source even though it may seem the  best. Autotrader was the best up until 2009 and they got a little too greedy the way Cargurus is going now and they got crushed.  Competition is a great thing and the technology behind it is only evolving quicker.  

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