Used Car Listings

Gary Sanders
Which is most important? List your opinion in order. A) Good Photos? 27 - 40+ Interior,Exterior,Options and Special Features B) Detailed Vehicle Descriptions? Original Factory Codes. ie... LTZ package | Premium Package | Tech Package Factory Color Codes : Starfire Pearl vs. White C) Customer Comments? Using comment generator or unique comments. Please no canned replies “They are all important” List in order.
Arnold Tijerina
I would say A, C, B All vehicles will populate with basic options, etc. and all your competitors will have them on all of their listings on their website. The edge you can get is via your custom comments and great quality (and quantity) photos.
Bryant Gibby
I agre with Arnold. A, C, B. I definitely think photos are the most important but in my opinion, 27-40 is overkill. You can only see so many relevant photos of a car before you don't care anymore and lose interest. I think 12-15 is a more appropriate #. That's just me though! Individual comments are very important as well. Most used car managers don't do comments due to the fact that it can be time consuming. If you stay on top of it, you should only have to do 3-4 per day as you stock the cars in. I think it is worth the time.

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