Vehicle Descriptions

Bart Wilson

What is your strategy around vehicle descriptions on VDPs?  Do you have a pattern in how you write them?  How much do you rely on the vin explosion?

Finally, does the vehicle description matter as much as it used to?

Chime in.

Mark Rask

I feel it does …..especially for seo 

Lamont  Cyrus

good question

Bart Wilson

Good call @Mark.  How do you structure your vehicle descriptions for SEO?  Or do you just rely on the vin explosion for that?

Morgan Hardy

I don't think that you can fully rely on just the vin explosion. I would always recommend double checking, I often come across errors.

Bart Wilson

I think it's important to look at the impact of vehicle descriptions on your SEO.  Anyone utilize a keyword strategy in their descriptions?

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