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Francis Mariela Communications

Francis Mariela Communications Get Your Ideas To Work™

Exclusive Blog Posts

WHAT IS PRODUCT PHOTOGRAPHY AND WHY IS IT IMPORTANT?

WHAT IS PRODUCT PHOTOGRAPHY AND WHY IS IT IMPORTANT?

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Product photography is not just for advertis…

Cut the BULL-Clicks Out of Your Advertising!

Cut the BULL-Clicks Out of Your Advertising!

I don't have to be a beer-maker to advertise beer. I don't have to have sold beer to sell beer.  But I had best actually done ADVERTISING m…

How Selling Parts Online Can Boost Your Dealership Revenue

How Selling Parts Online Can Boost Your Dealership Revenue

RevolutionParts has always experienced record numbers on Cyber Monday. Every year, it sets the new record for highest part sales day for dealers using …

WEBINAR RECORDING - Understanding the Road Ahead: New Strategies for Your New Customer Base

WEBINAR RECORDING - Understanding the Road Ahead: New Strategies for Your New Customer Base

Watch this webinar recording to explore the current state of automotive consumer expectations, beginning with the historical precedents and recent up…

The KPI Cafe Returns on Monday with Brent Wees!

The KPI Cafe Returns on Monday with Brent Wees!

We're back! The #KPICafe returns on Monday with a truly impactful session that features one of our favorite people, Brent Wees. The title mig…

DyGen Automotive Summit Speaker Daniel Kim Explains Why Ignoring Bot Traffic Could Cost You

According to the Association of National Advertisers over 67% of the Internet's traffic is now attributed to bots!

How bots costs advertisers millions each year:

  • Bots exploit users’ cookies to appear as humans in general detection and prevention systems.
  • Bots spoof viewability, showing nearly the same viewable rates as humans. Bots fooled list-based prevention technologies in programmatic buys.
  • Desktop bots impersonate mobile devices specifically to consume mobile media.
  • Media with higher CPMs (cost per thousand impressions) is more vulnerable to bot fraud since botnet operators find it to be more profitable.
    • Display media with CPMs over $10 was subject to 39% higher bot traffic when compared to lower-CPM media according to ANA’s report from 2016.
    • Video media with CPMs over $15 was subject to 173% higher bot traffic when compared to lower-CPM media according to ANA’s report from 2016.

So what does that mean for car dealers? More importantly, what does that mean for your bottom line?

Daniel Kim, CEO of Orbee.co will be at our upcoming DyGen Automotive Summit discussing smart solutions to keep bot traffic from eating into your budget.

Join us on March 22nd at 10:15 at Google's Headquarters in Mountain View California for a deep dive into years of extensive research conducted by Daniel Kim and other power players like PCG Research.

Click below for more details on DyGen's Automotive Summit powered by Google.


Want a sneak peek? Click below to download Orbee's whitepaper on bot traffic, with research conducted exclusively for PCG Research.

Daniel Kim is the CEO and founder of Orbee.co, the industry’s only independent digital marketing analytics platform that improves visitor-to-lead conversion. With this proprietary platform he is also able to save clients thousands of dollars in advertising spend every month.

By working with dealers one-on-one, he has identified key metrics in digital advertising that actually improve automotive advertising ROI.

With more than 10 years of experience in automotive, he is considered a veteran advertising executive, a noted speaker, as well as a highly sought-after consultant. Past clients include Cox Automotive, comprising key accounts such as Manheim, Autotrader, Kelley Blue Book, vAuto and VinSolutions, as well as a number of small businesses.

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