DealerRater.com recently announced its annual Dealer Award winners via press release naming Zeigler Ford of Lowell as a 2021 Consumer Satisfaction Award winner. The Zeigler Auto Group dealership, which holds an remarkable 5-star rating on the site, also earned a 100% recommend rate.

(Lowell Michigan) February 5, 2021 - Zeigler Ford of Lowell has been awarded a DealerRater’s 2021 Consumer Satisfaction award for the first time. The DealerRater Consumer Satisfaction Awards are given to the top 10% of U.S. new-car dealers as well as independent and Canadian dealerships that earn at least 25 reviews and maintain a minimum average review rating of 4.0 out of 5.0 during the 2020 calendar year.

The Zeigler Auto Group dealer currently holds an impressive 5-star rating; but even more remarkable is the dealer’s 100% recommend rate on its 242 lifetime reviews -- meaning of all the ratings received, every single reviewer recommends the dealer, earning them an “Excellent” designation on the review site.

"Delivering a customer experience that meets shifting shopper expectations — especially in today's stay-at-home economy — is critical to a dealership's success. And we saw overwhelmingly positive consumer reviews on our platform over the past year as dealers transformed into digital-first car sellers," said Jamie Oldershaw, general manager of DealerRater. 

"Our Dealer of the Year Award winners represent local dealers across North America who strived for excellence in 2020 and leveraged their superior customer experience in the form of reviews as a differentiator to get ahead of the competition," he continued.

About Zeigler Automotive Group

Zeigler Automotive Group is one of the largest privately-owned dealer groups in the nation with 75 franchises and 30 locations in Illinois, Indiana and Michigan. Vehicle brands represented include all of the domestic and the majority of the imported manufacturers.

Founded in 1975, the company ranks among the top 1% of automotive dealers in the U.S., and has earned recognition for its commitment to both customer service and employee satisfaction. Recently, Zeigler Automotive Group has earned its second title on the coveted 101 Best and Brightest Companies to Work For® in the Nation list, as well as multiple accolades by the same name in Illinois, Chicago and Michigan.

About DealerRater

DealerRater, a Cars.com company, is a leading car dealer review and reputation management platform that empowers dealerships to efficiently grow their brands by accelerating, automating and amplifying positive review generation across digital channels. By offering a product suite that allows qualified dealerships to manage their digital presence and build and maintain their online reputation, DealerRater helps dealers drive new customer connections every day, achieve higher SEO rankings and, ultimately, generate higher-quality leads that close, faster.

Founded in 2002, DealerRater reviews cover 44,000 U.S. and Canadian dealerships, including a network of more than 5,000 Certified Dealers, that reaches an audience of more than 34 million consumers each month.

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Press Contact: Francis Mariela, 407.278.0621 | letswork@francismariela.com