Widely known as the Original TraDigital Agency®, one of the nation's largest automotive retail ad agencies today announced the official launch of its new name. Moving forward, the award-winning agency will use the name CK Advertising to unify its three largest resources: Moore & Scarry Advertising, DyGen Digital, and Ember Social.

Cape Coral, FL November 02, 2017 -- The award-winning agency today announced its official move towards the use of its new name CK Advertising, signaling its commitment towards growth. Although it previously hinted towards the strategic rebrand to unify its three largest resources: Moore & Scarry Advertising, DyGen Digital, and Ember Social; the agencies operated individually for years before CK Advertising's official launch.

"This move means more than just a name change on a building or on a business listing. For us its means that we've built CK Advertising into an agency that our clients are proud to be represented by, our employees are proud to be a part of, and our community is proud to continue to support," said partners Paul Caldwell and Tom Kerr in a joint statement.

 The agency will continue to use its trademarked slogan, "The Original TraDigital Agency®", which best describes its business operations in both locations in Florida and Colorado. CK Advertising offers a full suite of services which include: email, direct mail, social media, art, account services, copy, production, paid search, pre-roll, and billing.

The agency was most recently featured in the Gulf Coast 500 where it moved up to number 274, 107 spots from its 2016 position . The agency was also listed as the 14th Fastest Growing Company in The Gulf, having experienced a 121.64 percent change in revenue from 2015 to 2016, exceeding its projections of $17 million from last year.

ABOUT CK ADVERTISING 

CK Advertising (formerly Moore & Scarry Advertising) is the automotive retail industry's Original TraDigital Agency®. The company was launched in 2017 to unify the power and resources of Moore & Scarry Advertising, Ember Social, and DyGen Digital.

Today, CK Advertising is one of the nation’s largest full-service automotive retail marketing companies.

Current dealership clients represent the vast majority of vehicle manufacturers, including some of the largest publicly traded dealer groups, and numerous Automotive News Top 125 Dealer Groups.

The agency has offices in Cape Coral, Florida, and Denver, Colorado.

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Press Contact: Francis Mariela fmariela@ckadvertising.com

Pamela Prue has been hired by Tampa-based Morgan Auto Group to be its Chief Learning Officer. Prue will be in charge of sales recruiting and training for the 28-strong auto dealership group.

TAMPA BAY, Fla. ( October 18, 2017) Morgan Auto Group proudly announces the appointment of Pamela Prue as Chief Learning Officer for the Tampa-based, auto giant. Prue will be in charge of sales recruiting and training for the company.

Prue, who holds a Bachelor’s of Arts degree from Saint Joseph’s College, in Standish, ME, has a strong automotive background. Prue was Area Training Manager for Toyota, for whom she trained more than 500 sales agents for Toyota dealerships throughout the West Coast of Florida. Furthermore, Prue has served as senior account manager and training and development manager.

“We are extremely happy to have Pam with us. Her background and knowledge are invaluable. All current and future Morgan Auto Group associates will benefit from her years of experience. Our strong commitment to excellence and exceptional customer service has just become even better with the addition of this consummate professional,” said Brett Morgan, CEO of Morgan Auto Group.

Additionally, Prue, who will relocate to the Tampa Bay area for this new chapter in her life, has strong leadership capabilities. She developed a “Training Assessment” evaluation process with which dealers could improve the hiring process, the training and the development of their individual sales team.

“All business owners look for ways to constantly keep one step ahead of the competition. With Pam, we took a leap ahead,” said Morgan.

About Morgan Automotive Group
Morgan Auto Group is one of the largest, privately held automotive dealer groups in the nation, recently ranked in the top 50 by Automotive News.

Through its 28 dealerships, the Tampa-based business offers 15 unique brands, from Honda to Lamborghini, with new, certified pre-owned, and quality used vehicles available for lease or purchase. These retail locations also sell car parts, service contracts, along with maintenance and repair services.

The company's famous slogan, "When You Make It Morgan, We Make It Happen" is the basis for all customer service, branding, promotions, and other key operations at its 28 locations from Columbia, Missouri, to Naples, Florida.

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PRESS CONTACT: Adrian Febles | Francis Mariela, CK Advertising

PR@CALDWELLANDKERR.COM

The Crown Automotive Group today announced that industry veteran Robert "Bob" Meredith has been hired to fill its new Commercial & Fleet Sales Manager position. The Louisiana native has over 20 years of experience in commercial and fleet sales.

Crown Buick GMC  today announced that it has chosen industry veteran Robert "Bob" Meredith to fill its Commercial & Fleet Sales Manager position.  The dealership made the decision public to its employees via a company-wide email last week.

"We are very happy to have someone of Bob's professional caliber on our team.  He really gets how we do business.  He understands the idea of always putting our customers first," said Craig Blacklidge, General Manager of Crown Buick GMC.
Mr. Meredith will be tasked with overseeing commercial fleet sales and operations, a branch of the dealership that mainly deals with business customers.  He comes to Crown Buick GMC with over 20 years of specialized GM Commercial Sales and Management experience.

"Working with customers that themselves have customers is a unique challenge, and I'm very happy that Craig and the rest of the Crown family trusted me take on this very important part of on their business.  Especially because they are an award-winning dealer group; and Crown Buick GMC, in particular, is renowned for customer service," said Mr. Meredith.

About Crown Automotive Group
Over the last 40 years, Crown Automotive Group has grown into one of the largest privately owned dealership groups in the nation with operations in Florida, Ohio, and Tennessee.

Every Crown Automotive dealership features an extensive selection of new, certified, and meticulously inspected pre-owned vehicles with financing options for every budget. Customers can also expect superior service from a team of highly trained technicians at Crown's signature award-winning service facilities.

Driven by four core values: Customer Focus, Teamwork, Integrity and Growth, the group is committed to providing each customer with "The Better Way To Buy."

Visit http://www.crowncars.com for more information on Crown Automotive Group and The Better Way To Buy.
 

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Media Contact: Francis Mariela | pr@caldwellandkerr.com

CarGurus recently announced that Crown Buick GMC was among the select few dealerships to qualify for the prestigious 2017 Top Dealer Award. The award-winning dealership earned an impressive 4.8 out of 5-star rating.

St. Petersburg, FL (June 26, 2017) - CarGurus recently named the Crown Buick GMC a 2017 Top Rated Dealer.  The annual CarGurus Top Rated Dealer awards are presented to a select group of car dealerships that have received the highest average ratings from shoppers who have submitted dealership reviews on the CarGurus.com website.

“When it comes to awards, we strongly believe in the idea of doing the right thing and everything else will fall into place.  I think that this is why we have so many loyal customers here.  People feel comfortable shopping with us because we treat people with respect first and foremost, and that’s important,” said Craig Blacklidge, GM of Crown Buick GMC.

Dealer ratings and reviews are factored into CarGurus’ proprietary algorithm, which helps ranks search results for shoppers.

According to recent CarGurus poll, 78% of shoppers say they will not buy a car from a dealership without first seeking out reviews of that dealer from other shoppers.

Crown Buick GMC currently boasts a 4.8 out of 5-star rating on the review site.

“We are thrilled to recognize Crown Buick GMC as a Top Rated Dealer,” said Sam Zales, President of Dealer Operations. “Based on CarGurus’ shoppers’ ratings, it is clear the team at Crown Buick GMC is delivering a superior car shopping experience for their customers, and we applaud their high standards for excellence.”

About Crown Automotive Group

Over the last 40 years, Crown Automotive Group has grown into one of the largest privately owned dealership groups in the nation with operations in Florida, Ohio, and Tennessee.

Every Crown Automotive dealership features an extensive selection of new, certified, and meticulously inspected pre-owned vehicles with financing options for every budget.

Customers can also expect superior service from a team of highly trained technicians at Crown's signature award-winning service facilities. Driven by four core values: Customer Focus, Teamwork, Integrity and Growth, the group is committed to providing each customer with "The Better Way To Buy."

Visit http://www.crowncars.com for more information on Crown Automotive Group and The Better Way To Buy.

About CarGurus

Founded in 2006 by Langley Steinert, co-founder of TripAdvisor, CarGurus is a leading online automotive shopping destination focused on bringing transparency and efficiency to the car research and shopping experience.

The site uses technology and market data analysis to help millions of automotive shoppers search for cars and quickly identify great deals from top-rated dealers in their local area.

Today, the site serves more than 23 million unique monthly users and ranks #1 among car shopping websites in the U.S. by daily unique visitor traffic. CarGurus also has sites in the UK, Canada, and Germany.

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The Morgan Auto Group recently announced that its Toyota of Tampa Bay dealership was among the select few U.S. Toyota dealerships to qualify for the coveted "President’s Award for CustomerFirst" presented by Toyota Motor Sales. This is the 9th time that the dealership was awarded this top honor by the global manufacturer.

(Toyota of Tampa Bay) April 19, 2017 - Toyota Motor Sales recently presented Toyota of Tampa Bay with a 2016 Toyota President’s Award for CustomerFirst. This is the 9th time that the Morgan Automotive Group dealership receives this accolade. The coveted award is currently the manufacturer’s highest possible distinction for a U.S. Toyota dealership.

“The President’s Award is especially important for us because we achieved, by Toyota’s standards, all of those great qualities that we strive for every day,” said Mark Schols, General Manager of Toyota of Tampa Bay.

The President's Award for CustomerFirst is awarded annually to U.S. Toyota dealerships who excel in all facets of operations and go above and beyond at each customer touch point, representing the best of the best.

In order to qualify for the award, eligible U.S. dealerships must be nominated by a regional or private distributor, then evaluated by the automotive manufacturer on sales standards, marketing compliance, service processes, branding, and other key metrics.

Toyota of Tampa Bay excelled in all areas evaluated including facility compliance against Toyota Image USA II standards, a branding and operations marker established to increase dealership capacity while simultaneously providing a solid cohesive brand identity for the manufacturer.

“By giving our customers, our employees, and our community our very best, we have become the success that we are today – and that’s what our company culture is all about at Toyota of Tampa Bay, and at Morgan,” he continued.

About Morgan Automotive Group
Morgan Auto Group is one of the largest, privately held automotive dealer groups in the nation, recently ranked in the top 50 by Automotive News.

Through its 25 dealerships, the Tampa-based business offers 15 unique brands, from Honda to Lamborghini, with new, certified pre-owned, and quality used vehicles available for lease or purchase. These retail locations also sell car parts, service contracts, along with maintenance and repair services.

The company's famous slogan, "When You Make It Morgan, We Make It Happen" is the basis for all customer service, branding, promotions, and other key operations at its 25 locations from Columbia, Missouri to Naples, Florida.

Zeigler Automotive Group announces the opening of its state-of-the-art Zeigler Nissan Gurnee dealership now located at 3175 E. Grand Ave in Lindenhurst, IL. The new facility is the first ground-up, purpose-built Nissan Retail Environment Design Initiative (NREDI 2.0) store in the United States.

Kalamazoo, Michigan (PRWEB) April 10, 2017

Zeigler Nissan Gurnee opened its highly anticipated, 300,000-sq. ft. facility located at 3175 E. Grand Ave in Lindenhurst on February 27, 2017. The Zeigler Automotive Group dealer will hold an Official Grand Opening and Ribbon Cutting on May 17th, 2017.

The new state-of-the-art dealership is based on Nissan's innovative NREDI 2.0 design, intended to provide customers with attractive, comfortable, and welcoming places to spend time while also offering needed services as efficiently as possible. The initiative is part of the new standard for next generation Nissan dealerships worldwide.

Although other NREDI 2.0 dealerships have opened in the US, these facilities were modified from their existing structures to fit the design.

“The Zeigler Nissan Gurnee store is the first ground-up, purpose built NREDI 2.0 completion in the US," said Mark P. Kuharski, Senior Manager Nissan Retail Facilities. "This store is currently the purest reflection of the iconic 2.0 design."

Highlights of the design include a modern showroom with a quiet area, customer lounge with 15 tablets available for vehicle customization, and a unique Nissan vehicle showcase.

“We are proud to have worked with Nissan on this groundbreaking, next generation facility. It’s all about giving the customer the very best experience,” said George Boutsikakis, General Manager of Zeigler Nissan Gurnee.

The Zeigler Automotive Group dealership was previously located in Lake View, Illinois.

About Zeigler Automotive Group
Zeigler Automotive Group is one of the largest privately owned dealer groups in the nation with 71 franchises and 23 locations in Illinois, Indiana, Michigan and New York. Vehicle brands represented include the majority of domestic and imported manufacturers.

Founded in 1975, the company ranks among the top 1% of automotive dealers in the U.S., and has earned recognition for its commitment to both customer service and employee satisfaction. Recently, Zeigler Automotive Group was named one of the 101 Best and Brightest Companies to Work For in Illinois and Michigan.

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing.

Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010.

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Media Contact: Francis Mariela | pr@caldwellandkerr.com 

UPDATE: General Motors will present Crown Buick GMC with individual brand awards at its official awards ceremony scheduled for late May/early June 2017. 

Crown Buick GMC earned the GM Mark of Excellence Award for its exceptional performance in key operation indicators including Essential Brand Elements, Customer Satisfaction, Retail Sales, Dealer Maintenance, and 2016 GM Retail Sales Objectives. This is fourth consecutive time that the award-winning dealer has received individual accolades for Buick and GMC from the automotive manufacturer.

April 3, 2017 (St. Petersburg, FL) General Motors recently recognized Crown Buick GMC as a top-performing U.S. Buick and GMC dealer for 2016. The automotive manufacturer presented the dealer with individual GM Mark of Excellence Awards for both brand categories.  This is the fourth year in a row that the Crown Automotive Group dealership received this honor.

“We feel very honored to receive the GM Mark of Excellence Award.  It’s a prestigious accolade, representative of Crown Buick GMC’s commitment to our customers,” said Craig Blacklidge, General Manager of Crown Buick GMC.

The automotive manufacturer presents the GM Mark of Excellence Award annually to top U.S. Chevrolet, Buick, GMC and Cadillac dealers that exceed key performance and brand standards in a number of categories.

These key categories include Essential Brand Elements, Customer Satisfaction, Retail Sales, Dealer Maintenance, and 2016 GM Retail Sales Objectives.

GM also recognized Crown Buick GMC earlier this year with its prestigious GM Certified Service Elite Award.

About The Crown Automotive Group

Over the last 40 years, Crown Automotive Group has grown into one of the largest dealership groups in the nation, with operations in Florida, Ohio, and Tennessee.

Every Crown Automotive dealership features an extensive selection of new, certified, and meticulous inspected pre-owned vehicles with financing options for every budget. Customers can also expect superior service from a team of highly trained technicians at Crown's signature award-winning service facility.

Driven by four core values: Customer Focus, Teamwork, Integrity and Growth, the group is committed to providing each customer with “The Better Way To Buy.”

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Media Contact:

Francis Mariela | Caldwell & Kerr Advertising

pr@caldwellandkerr.com

Loe Phaengsavanh, a Crown Motorsports Division client, sets new quarter-mile record with an Audi S5 3.0 equipped with GIAC tuning software. The vehicle was confirmed to be the fastest recorded stock supercharged S5 in the world on Thursday, March 16, 2017 at Bradenton Motorsports Park in FL. after finishing the quarter-mile in 11.208 at 122.96 mph.

ST. PETERSBURG, Fla. - March 31, 2017 - PRLog -- Crown Motorsports Division recently announced a record-breaking 1/4-mile run by client Loe Phaengsavanh using an Audi S5 3.0 built by the St. Petersburg-based custom performance center. The 2014 Audi S5 set the quarter-mile record at 11.208 seconds on Thursday, March 16, 2017 at Bradenton Motorsports Park in FL, reaching 122.96 MPH. The vehicle now holds the world record for stock, supercharged 2013 – 2016 S5 coupes.

Phaengsavanh also set the previous 1/4-mile record at 11.241 seconds last summer reaching 122.44 MPH.

"It has been our pleasure at Crown Motorsports Division to work with Loe as well as GIAC throughout the testing and development process for this vehicle and current software. Because of the commitment from both Loe and GIAC , as well as the skilled hands of our technicians at Crown Motorsports Division, we were able to share in this awesome accomplishment," said Evan Doel, Performance Lead at Crown Motorsports Division.

Crown Motorsports Division has been partnering with GIAC since March 2016 and began beta testing the B8.5 Dual pulley software in August 2016 with Phaengsavanh and his record-breaking Audi S5.

"Loe has been paramount in the development and success of the B8.5 GIAC software and he deserves a lot of credit for what he has accomplished," Doel continued.

Other performance modifications made public by Crown Motorsports Division include: AWE super charger pulley, larger crank pulley, upgraded cooling system, Crown Motorsports X-pipe exhaust modification, and a transmission mount upgrade.

"I felt great knowing that I was part of something that will be utilized for others who run, or will run, using GIAC software. The team was wonderful to work with, and I enjoy that my daily driver can run like it does safely without going to the extremes. If the weather cooperates, I will be making a few more passes, slowly chipping away at my time. And if not, then I will hit the track again once cooler weather passes through Florida in the fall," said Loe Phaengsavanh.

The record-breaking night run took place on Thursday, March 16 during Bradenton Motorsports Park's Test and Tune night.  Phaengsavanh, reached the 11.208-second marker on his second run of the night."

On behalf of Loe and Crown Motorsports Division, I would like to give special thanks to Garrett, Andrew, Connie, Logan, and Seth at GIAC for their continued support and we look forward to working with them on future projects in hopes of continuing the success of the GIAC software and Crown Motorsports Division.  There are more records to come!"said Doel, when asked about Crown Motorsports Division's futures projects.

The Crown Motorsports Division,located at 5500 34th St N, St. Petersburg, FL 33714, has been operating since August 2015. However, it didn't start announcing its services until March 2016.

About Crown Automotive Group
Over the last 40 years, Crown Automotive Group has grown into one of the largest dealership groups in the nation, with operations in Florida, Ohio, and Tennessee.

Every Crown Automotive dealership features an extensive selection of new, certified, and meticulous inspected pre-owned vehicles with financing options for every budget.  Customers can also expect superior service from a team of highly trained technicians at Crown's signature award-winning service facility.

Driven by four core values: Customer Focus, Teamwork, Integrity and Growth, the group is committed to providing each customer with "The Better Way To Buy."

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Media Contact
Francis Mariela
Caldwell & Kerr Advertising
pr@caldwellandkerr.com