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Jared Hamilton
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Gary May

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Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

After tip-toeing around this subject for most of the year, it's time to take a more direct approach. With more car dealers using "social' media these days, seeing the overwhelming amount of non-conversations are staggering! A quick visit to the majority dealer accounts on Twitter and Facebook reveal the following: • use of what are supposed to be social sites and services for essentially 'unpaid' advertising o The home of the $199 lease o Largest volume dealer in the area o Amazing inventory o More models arriving daily • use of auto-follow and auto-retweet programs to 'simplify' building followers o 30-day old accounts with 2,000+ followers o Retweets of Automotive News articles + Consumers can't access as it's subscription only, and why share? • limited contextual links and content o video links are exclusively to store's site or YouTube inventory/walk-arounds o Using same links over and over with only slight modifications Here's the hint that will hopefully get you to use social media for what it's intended for: it's called social for a reason. There is absolutely nothing remotely social about car prices, lease specials, inventory, and 'buy here!'. Social is about conversation, influence, sharing, participation and ultimately growing your virtual community. And take note: this happens after time. It's organic and you have to learn. It's not about control, rants (although those can be fun in moderation), telling, limitation or virtually throwing the keys on the roof. Nobody cares about 100 tweets telling how much you'll promise to save them, less the fine print. Share funny stuff, eye-opening stuff, cool videos, first-to-market stuff, did-you-know stuff, share fun events, invite people over to do things for free and ultimately build a relationship around having conversations. You'll be amazed at how many customer service situations you can remedy, how many times you can correct someone's misunderstanding about a capability or spec on a vehicle and ultimately plant some seeds so that, when it's time, you already have a customer that doesn't give a rat's behind that you are giving away gross on "1 car at this price'. So take some time and learn, understand and start participating instead of just posting. Just participating in social media doesn't give you any passes or kudos. Be real, be original, be compelling and be relevant. If you know you're market, friends, followers and customers, chances are you'll be more successful. Dealership staff: Don't talk to people. Talk with people. Listen to people. Create a valid, unpaid following that is interested in what you share. Be fun. Be intentionally unintentional. Go ahead, dare to be unique and different. You might just end up being really social... Best Practices: Professional Insight, Powerful Results

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