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Jared Hamilton
From: Jared Hamilton
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Gary May

Gary May President

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Tricked Ya! Been Here The Whole Time...

So it's been eight weeks since the last post. It feels like an eternity. But it's likely been longer since the companies and people your business depends on have done something for you either. Was that the point of my hiatus? Not quite. It's been incredibly busy here as our client list as well as staff have grown. It has, however, been a great experiment to get requests to start posting again and watch the analytics. But not to worry, everyone else has had your back. Tricked ya! Well, maybe not...

So anyway, how has 2011 started for you? Chances are things are not much different unless the recent NADA and Digital Marketing Strategies Conferences are now on your "I've attended them" list. For the thousands of dealers at NADA in San Francisco, there was a significant buzz that has been absent for the past few years. For the fifty plus dealers at DMSC in Napa, the feedback has been tremendous and the workshop leaders are preparing...wait for it...for FOLLOW UP webinars with the dealers. That will be a first, and something I've been asking event promoters to do for four years (even recommending it to four event heads in the past eight months). Tricked ya! Nope, that's never been done before...

So change has been in the air and it seems that some of it is actually sticking. The dealers that have been ignoring the screaming and yelling have realized that this can be their year by achieving chunks of change consistently. Yeah, you can still hear "it's still about blocking and tackling!" and "it's back to basics for us!", but it's been the most refreshing eight weeks to get calls, emails, tweets and Facebook messages asking for change. Even from some otherwise typically content business owners and managers. Tricked ya! Well gosh, comfortable is not so much anymore...

So, more impotrant that what our small band of ambassadors think...what has been happening for you, your teams, your store, your community? What have you already achieved this year that you want to share? And what will you do to move our community forward? The dealers MUST participate in greater numbers than ever (even though that's not hard to achieve at all) to assist each other. So get your thoughts written down here...and make it count!

Tricked ya! Dealers don't really share on the forums and blogs... Well I hope you do...

 

Best Practices: Professional Insight, Powerful Results

You can read more IM@CS post here on DrivingSales.com or on our blog.

Jeff Cryder
Thanks Gary for your post, so far in 2011 we've decided (based off our 2010 successes) to cut ties with our current marketing agency in order to create a complete in house marketing agency which will be responsible for the conceptualization, implementation, measurement and synergy for our traditional, digital (SEO, Social Media, etc) and word of mouth marketing efforts. Our goal this year is to begin phasing out most of our traditional media buys and shift to 20%-80% favoring digital.
Glenn Pasch
Gary Nice to see you back posting. By the way, I held my follow-up webinar for the DMSC attendees this past friday. We agree, your feedback on the need for them was great and we decided to implement it. Attendance was good, questions were very helpful for all to hear, the struggles of how to implement what we discussed and hearing they are not alone. I will be continuing to hold these types of webinars for all of our clients and those who would like to attend in the future. Matt Murray will be doing his follow-up webinar next tuesday and Christine Rochelle will be holding hers on content next Friday. Thanks for your participation at DMSC and the upcoming Automotive Marketing Boot Camp in April. Talk to you soon

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