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Gary Sanders

Gary Sanders Sales Manager

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Introduction

I wanted to introduce myself as a contributor to the Driving Sale community. My name is Gary Sanders and I am the Internet Director at Stevinson Lexus of Lakewood which is just west of Denver Colorado. This year I am celebrating my seventh year at Stevinson and tenth in the car business. I started at a Ford store in Colorado Springs in 2000 when I moved to Denver in 2001. In March of 2003, I was hired at Stevinson Lexus of Lakewood on the floor. When the Internet position became available I started with the basics of Internet lead comes in, answer and repeat. I then learned as a dealer we had to option to edit our Cobalt site. As I dived in, my first step was to the other Lexus dealers in the area then region to see what they were doing with there site. For the life of me, I could not understand why dealer had the options and the tools and did nothing with them? As my career, understanding and education continued, I recognized I had a truly great opportunity to take it to the next level. One person I want to thank and consider a friend that has guided me is Gary May of http://www.imacsweb.com/. He has been very helpful in sharing ideas and always great to chat to. He is the one that introduced me to sites like drivingsales.com and others. My post will be about dealer to dealer chats and how we can improve. From sale, fixed ops to training. Although titled “It not all about the vendors”, I encourage everyone to comment. Thank you to Jared, Bart and the Driving Sale team. Follow me on twitter @DenverLexus and recently created @cardealerblog

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