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Gary Sanders

Gary Sanders Sales Manager

Exclusive Blog Posts

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Introduction

I wanted to introduce myself as a contributor to the Driving Sale community. My name is Gary Sanders and I am the Internet Director at Stevinson Lexus of Lakewood which is just west of Denver Colorado. This year I am celebrating my seventh year at Stevinson and tenth in the car business. I started at a Ford store in Colorado Springs in 2000 when I moved to Denver in 2001. In March of 2003, I was hired at Stevinson Lexus of Lakewood on the floor. When the Internet position became available I started with the basics of Internet lead comes in, answer and repeat. I then learned as a dealer we had to option to edit our Cobalt site. As I dived in, my first step was to the other Lexus dealers in the area then region to see what they were doing with there site. For the life of me, I could not understand why dealer had the options and the tools and did nothing with them? As my career, understanding and education continued, I recognized I had a truly great opportunity to take it to the next level. One person I want to thank and consider a friend that has guided me is Gary May of http://www.imacsweb.com/. He has been very helpful in sharing ideas and always great to chat to. He is the one that introduced me to sites like drivingsales.com and others. My post will be about dealer to dealer chats and how we can improve. From sale, fixed ops to training. Although titled “It not all about the vendors”, I encourage everyone to comment. Thank you to Jared, Bart and the Driving Sale team. Follow me on twitter @DenverLexus and recently created @cardealerblog

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